You’ve decided and selected your Niche. Now it is the time to choose the best domain related to that niche. But before going any further, we must know what is a domain actually?
What is a Domain?
Well, a Domain is nothing but the name and the identity of your website.
As you know, a computer only knows the machine language and the internet is a connection of computers.
Your website is a location or a unique system on the internet. If it is unique then it must have some identity code. The Identity code is the IP address of your website.
Don’t tell me you don’t know what IP address is? Well, IP address is the Unique address of any computer system connected to the internet. Every website is hosted on a computer system.
For example, if we talk about the IP address of google.com is 2404:6800:4009:802 you may browse this site by writing this IP on the URL.
well, tell me now, how many website’s IP addresses you can remember? One or two, or if you have a very good memory then you might remember up to 20.
These domain names are the replacement of the IP addresses for front end. It is easier to remember and friendlier to search.
We use domain names for the purpose of identity which helps in SEO (Search Engine Optimization).
So, a domain is basically the name of the website which we enter in the browser to explore. e.g. amazon.com, amazon.in, google.com, facebook.com, twitter.com, youtube.com, etc.
From the above examples, you can see that every domain has two parts one is your keyword and the other is an extension. Your keyword can be any combination of letters, numbers, and special characters. The extension is a notation to end the web address which defines the category of the website.
For example, .com is for commercial purpose, .org for organisation, .gov for government, .edu for educational institutes.
Now, I hope you must have understood the domain. Now, it is time to know how to choose the best domain.
How to choose the Best Domain?
It would not be good if we directly move to the registration of domains. We first need to know the most important directives of how to choose the best domain name.
Here I have selected 10 highly recommended tips to choose the best domain.
#1. Always keep an eye on Domain Extension
Well, it is the one of the most important recommendations of selecting a domain name.
It is important for you to understand the domain extensions. Well, why domain extension is important?
Every domain extension has its own meaning. The most popular domain extensions are .com, .org, .net, .gov, .edu.
Each extension has their own value. All these are Top Level Domain Extensions and serve globally. There are many ccTLDs ( country coded Top Level Domain) like .ca, .us, .in, .au etc. ccTLDs serve only in the country specific.
Now, it is up to you, whom you want to target and what their location is? If you are targeting only a country specific audience then a ccTLD extension will be good. ccTLD has limitations, it can only rank in that country itself. If you want to rank globally, you would need a global TLD extension.
As far as I know, I would recommend you to choose a .com domain. If it is taken, go for .org. If .org is also taken then try .net extension. If all the three global TLD extensions are taken then I would recommend you to choose another relevant keyword for your domain.
For this purpose, I would recommend you to use leandomainsearch.com. This website will help you to choose a good domain with .com extension. We will discuss about it further in the post.
Always prefer to buy a .com domain.
#2. Never Use a Brand Name in your Domain
As my mentor, told me never to use a brand name in your domain. I too will recommend not to use a brand name in your domain.
Why not a brand name?
Well, using a brand name in your domain may take you to serious legal issues. The brand may sue you for using their name without consent.
Always choose a domain in such a way that may possibly become a brand. But never use a brand name.
For example, if you are planning to write about Nike shoes. Never use domain names such as nikeshoes.com, nikefootwear.com, nikesports.com. This will offend Nike and they have all the rights to sue you.
So, what should we do? We should choose domain names like, shoereview.com, shoearena.com, shoepalace.com or some other name related to shoes. This will offend none but shall make your domain a brand.
#3. Shorter is Better
Always choose a shorter domain. Why is it?
well, a shorter domain is more attractive, easy to remember and influential.
Just imagine, you are planning to start a website around a niche where you will deal in Men’s Tracksuits for the morning walk. After a couple of hours of thinking you came to the conclusion that you are going to make a website that sounds menstracksuitsformorningwalk.com. Quite an awesome domain, isn’t it?
Obviously not. It is not a good domain. For me, it is the worst. There should rather be like morningsuits.com, tracksuits.com, or trackwalk.com.
A shorter domain name is always a better option compare to the longer one.
According to Nick Berry of DataGenetics.com, the best length for a domain name is 12 characters.
Always try to limit your website domain name between 6 to 14 characters. Our own bloggingsage.com is a 12 character domain name.
#4. Sound Telephonic
Sound telephonic. What does this means?
It means when you are telling your domain name on phone the other person can easily understand that.
Always choose a domain name in such a way that it is easy to pronounce and sweeter to your ears.
By the statement, sweeter to your ears, I don’t mean to say a very common word. Here I mean to choose a word that is easier to spell and understand.
#5. Avoid Numbers and Hyphens
There are many successful websites that have numbers in their domain name. Then why am I advocating not to use numbers?
Well, most of the websites with numbers in their domain are themselves a brand that is why they succeed. The numbers are confusing.
You must be doubting, how numbers are confusing?
Well, you bought a domain name 2boys.com. Now you are telling the same domain to one of your friends on phone. What can he assume?
He may assume your domain as twoboys.com and 2boys.com both. Now he has confusion about choosing the correct domain. You have to make him clear that your domain is 2boys.com, not twoboys.com.
I hope you must have understood my point. Why not hyphens?
Hyphens affect your SEO that is why Digital Marketing Gurus always recommend not to use a hyphen in your Domain.
#6. Keep it Easy to Remember
You did your research, gave your precious time, and chosen a fabulous keyword the other day. Registered that domain. Installed WordPress and did nothing for a week.
After a week you tried to login to your WordPress Dashboard. Alas! you found an error code as in the picture.
Well, this a real instant happened to me. I was searching for a Sarkari Naukri domain but did not find any. So, I went to choose a close replica of the domain as sakarinaukrilo.xyz.
Remember, it is sakarinaukrilo.xyz, not sarkarinaukrilo.xyz. I bought the domain sakarinaukrilo.xyz and installed WordPress with it.
After a few days, I was trying to login to my WP dashboard but got the message as depicted in the picture. Why this happened?
Well, I was trying to login with the URL sarkarinaukrilo.xyz/wp-admin. What should have been my login URL? It should have been sakarinaukrilo.xyz/wp-admin.
Very marginal mistake, just added an extra r between a & k. I found the correct domain name from my domain provider and thing is going well now.
This can happen to anyone, a slight difference can cause you trouble. So, always choose a domain that is easy to remember.
#7. Always Choose the Best Domain Provider
Every digital marketing guru on this planet will suggest you purchase a domain from the best domain registrar.
Which is the best domain registrar? How can you decide this?
Well, here I am not going to tell you how to choose the best domain registrar? For this, I would recommend you to take a look at this post of the best website for WordPress beginners that is wpbeginners.com
Here I will tell you the best domain registrars.
According to wpbeginners.com, the top 8 best domain registrars are as below
Well, I hope you must have got the sense of the best domain registrar.
#8. Keywords are the Hack
It is lot better to keep your domain name with a keyword that has a high search volume than a generic keyword.
Find the search volume of the keyword and the relevancy with your niche then choose the keyword and find the availability of your desired domain.
In case the keyword you chose has already been taken then try it with another extension. If those are taken too then try to use prefix or suffix to complete your domain.
For example, first I went for the keyword blogging which is already taken in all the major extensions. So, I added a suffix, sage which made my domain as bloggingsage.com. Quite a good domain, fulfilling almost all the requirements.
You can do the same to choose the best domain.
#9. Global Audience is The Best
Well, the first preference of yours should be targeting the global audience.
Why global audience?
Targeting a global audience gives you a broader outlook. You will find a broader spectrum of people who could like your content.
Now, here is a question, how can you target a global audience and how your domain will help with this?
As in the first pointer, I mentioned the importance of domain extension. There are 3 top-rated global TLDs (Top-Level Domains) which are .com, .net, and .org.
A domain having an extension of .com, .net, .org tells search engines that this website is for global internet.
On the other hand, websites with country coded TLDs like .in, .au, .ca, .br has their limitation of coverage within the country itself. The domains with ccTLD extensions tell google that this website is specifically for this country.
For example, when an internet user from Canada search for amazon, by default, the search engine will open amazon.ca. This amazon.ca is a default amazon website for Canada.
Any ccTLD website can only be appeared on SERP within the country itself.
A global audience is always better for business expansion.
#10. A Domain Generator Will Help A Lot
If you are confused with the ideas, don’t worry, use a domain generator.
There are many domain generators on the internet but I personally use leandomainsearch.com. I recommend it too.
Why I recommend LeanDomainSearch?
- It is Faster
- One-click Domain Search
- Lots of Possibilities
- Best Search Filter
How can you find a good domain in LeanDomainSearch?
Well, first go to the leandomainsearch.com website. There you will find a page like in the picture below.
Type your keyword in the Text box and click enter. Now you will find a number of possible domains on the page as mentioned in the picture below.
Choose a domain you like.
There is a number of people who face trouble in choosing the best domain. This article is an eye-opener for them.
We all know, the domain is one of the most important factors of ranking in search engines. The domain is the real Identity of a website. Most of the people on this planet who use the internet, know about the websites rather than their owner.
Domain is the representative of a business like google.com is for Alphabet Inc.
So, how could a domain selection be so easy and straight? It must have twists and bends and some conditions. All the tips mentioned above are these twists and bends and the conditions.
I recommend everyone to check his/her domain name with these terms and conditions. And tell me how many of these terms & conditions are being fulfilled with your domain name.